Nano Indonesia — Digital Yearbook • Creative Production House • AR Technology • Event Organizer • Visual Creators
Free ConsultationArticles, news, and honest field notes on technology, business building, design, and the journey of running a creative company from a small city in East Java. Written between projects, not from a template.
Showing 12 of 12 articles
Everyone tells you to move to Jakarta. I stayed in Jember and built a 40-person company anyway. Here is the unglamorous version — the cash flow gaps, the clients who ghosted, the hires that failed, and the handful of decisions that actually compounded.
Read article →Every school asked for an AR feature. Nobody wanted to download an app for it. Here is how we shipped marker-based AR that runs in a mobile browser — and what it cost us in trade-offs.
Read article →For years I quoted by feeling and lost money on half my projects. Switching to a package model with a published pricelist changed the conversation — and the client quality.
Read article →We shipped 40 yearbook sites in one cycle. The only reason that was possible: a component system the whole team could build against without asking permission.
Read article →The talent is here. The pipeline is not. What it actually takes to hire, train, and keep good people in a city where nobody else is competing for them.
Read article →Nothing off the shelf fit how our team actually works. So we built an attendance PWA — offline-first, installable, and cheaper than the subscription we cancelled.
Read article →A milestone worth writing down. Where the numbers came from, which divisions grew fastest, and what we are building next across yearbook, AR, and event production.
Read article →A 2-second delay cost one client roughly a third of their inbound leads. What we changed, in what order, and how much each fix actually moved the number.
Read article →Scope creep is not a client problem, it is a contract problem. The exact wording we now put in every proposal — and the conversation it makes easy instead of awkward.
Read article →Themed worlds beat pretty layouts. How we take a school's inside jokes and turn them into a concept that still holds up ten years later.
Read article →Being always available felt like dedication. It was actually the reason my judgement got worse. What changed when I set an actual cut-off time.
Read article →We tested AI across copy, design, and code for six months. Two workflows got dramatically faster. Three got quietly worse. Here is the honest split.
Read article →Rain, a dead generator, a missing MC, and 600 guests already seated. A field guide to event contingency planning, written from actual scars.
Read article →Try a different keyword, or pick the “All” category to see everything.
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Everything here comes from work I actually shipped — no theory, no recycled listicles.
Web AR, PWAs, performance, internal tooling, and the engineering decisions behind the products we ship.
4 articlesPricing, contracts, sales conversations, and the operational side of running a creative company profitably.
3 articlesFounder notes from Jember — hiring outside the capital, burnout, and the long unglamorous middle.
2 articlesDesign systems, creative direction, visual storytelling, and making work that survives a decade.
2 articlesOne email when something new goes up. No sales sequences, no daily noise — just the writing, plus the occasional behind-the-scenes note I don't publish anywhere else.
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